Leverage the best tool for content visibility on ChatGPT with Goodie. Your brand is currently surfacing on ChatGPT—take control of how it's mentioned and how AI feels about it now.
ChatGPT Optimization FAQ
The best strategy to optimize for ChatGPT search is centered around ensuring that your brand and its authoritative, accurate, and optimized content is accurately represented in the answers ChatGPT generates. That means:
Goodie handles this for you—tracking where and how your brand appears, identifying opportunities, and pushing optimized content that increases your AI visibility.
SEO is about visibility in search results, AEO for ChatGPT is about becoming part of the default narrative that the model uses to answer questions in your category.
Optimizing on Google aims to earn a click from a list of blue links, while optimizing on ChatGPT is aims to earn a mention inside an answer. This means the goal changes from "How do I rank this page?" to "What would make an AI confidently talk about and cite my brand when a user talks about this topic?
To optimize for ChatGPT, you need a technically solid site with emphasis on clear, structured, expert content that's easy to summarize.
For growth-focused brands, yes—ChatGPT optimization is already critical and growing fast. Millions of users rely on ChatGPT and other LLMs like Perplexity to discover brands, compare options, and make purchase decisions. If your brand isn't showing up in those answers, count yourself invisible. Optimizing for AI search ensures you're part of the conversation.
More and more people are asking ChatGPT questions they used to type into Google: “What’s the best platform for X?”, “How do I solve Y?”, “Which tools do you recommend for Z?” When that happens, the model often presents a short list of brands or solutions — if you’re not on that list, you’re effectively not in the conversation.
Visibility within ChatGPT unlocks the likelihood of being named, described accurately, and included in the user's initial consideration set. This matters for category education, vendor shortlists, and high-end research moments where users may never visit a traditional search results page.
An emphasis on AEO now helps to future-proof your brand. By optimizing content and technical items on your site you can ensure it doesn't fall behind louder, better-structured, or better-referenced competitors.
To see if a website's pages are being cited, you need an AI Visibility tool (Goodie). This is because there isn't a public "ChatGPT analytics" dashboard.
An AI attribution tool will give you insight into how often and in which prompts your site is getting cited. Goodie goes a step further than just showing visibility, as it gives insight into how to optimize key pages for: technical, content, and outreach opportunities.
Ways to increase the chances that ChatGPT mentions your brand by name include: owning your category narrative, using structured data and consistent naming, strengthening third-party signals, and keeping information accurate and up to date.
To get information on the hourly changes to your brand's presence in ChatGPT responses, you can use Goodie.