NoGood: Becoming the #1 Growth Marketing Agency in ChatGPT

Challenges & Objectives

Challenges

• Traditional SEO approaches weren’t guaranteeing surfacing or top mentions in ChatGPT or Gemini.
• Many agencies were already appearing in AI results for user queries like “best growth marketing firm” and “top performance marketing agency”.

Objectives

1. Secure prime placements for high-value queries like “best growth marketing agency” across LLMs like ChatGPT, Perplexity, and DeepSeek.
2. Craft new (and optimize existing) brand messaging in formats favored by large language models.
3. Pinpoint which new business came from AI recommendations and measure ROI.

The Approach

NoGood implemented recommendations based on insights created by Goodie to create website content, refine existing copy, and apply best practices for answer engine optimization. Here’s how they leveraged Goodie:

1. AI Visibility Monitoring
   ‍NoGood set up Goodie’s specialized tracking in accordance with their business goals to assess how often, and where, NoGood appeared in AI answers. In addition to tracking known, existing queries, NoGood was able to identify content gaps for other high-intent queries and create content that is ready for AI using Goodie’s writing tool.

2. AEO Content Writer
   ‍Goodie’s content suite allowed NoGood to produce concise, Q&A-oriented content that AI engines could crawl and synthesize into answers to user queries. Some of the tactics that returned the best results included integrating client success stories, client logos, and bulleted content, increasing AI pick-up and relevance.

3. Traffic & Attribution
   ‍To track ROI from mentions in AI engines, NoGood implemented a dedicated funnel to capture visitors routed from AI references. They supplemented this attribution with Goodie’s analytics to measure lead quality, conversion rates, and user paths that originated from LLMs like ChatGPT, Perplexity, and Gemini.

4. Optimization Hub
   ‍Leveraging Goodie’s Optimization Hub, NoGood was able to consolidate all of their content efforts with pinpointed recommendations for answer engine optimization (AEO), including semantic text optimizations and structured data addition. Additionally, daily source tracking allowed the NoGood team to see how AI was responding to newly published content in near real-time, creating pathways for further improvements.

Results‍

After NoGood leveraged Goodie for a full quarter, there were significant improvements in not only top-of-funnel metrics like AI engine visibility, but also MQLs, SQLs, and new business. A few other key improvements include:

Consistent #1 Placement

• ChatGPT & Gemini: NoGood rose to the top of AI agency recommendations, receiving acknowledgements for their data-driven expertise and high-profile client base.
• Perplexity: NoGood is consistently positioned as a top growth marketing leader, with AI specifically citing measurable outcomes and NoGood’s track record of success.

335% Increase in Traffic From AI Sources

NoGood tripled inbound visits from AI sources within five months—surpassing organic Google traffic and boosting overall pipeline growth. In fact, ChatGPT continues to be a significant driver of organic traffic for NoGood.

48 High-Value Leads in Q1

AI references funneled 48 highly qualified leads directly, many citing ChatGPT’s endorsement as a deciding factor in contacting NoGood.

By consistently appearing in top AI recommendations, NoGood developed a trusted authority status among prospective clients, accelerating the sales cycle.

Key Takeaway

As AI search quickly becomes integral to B2B buying decisions, NoGood capitalized on Goodie’s cutting-edge platform to stay ahead. Through AI Visibility Monitoring, AEO Content Writer, Traffic & Attribution, and Optimization Hub, they transformed AI from an afterthought into a primary growth channel.

With Goodie’s integrated approach, NoGood rapidly secured coveted “top-of-answer” spots, unlocked new lead flow, and positioned themselves as an undisputed leader in growth marketing.